White-collar hiring up 3% in January, led by ITES and hospitality

India’s white-collar hiring saw a 3% year-on-year increase in January 2026, driven by non-IT sectors and fresher recruitment. BPO/ITES and hospitality sectors showed significant growth, while IT hiring remained flat despite a surge in AI/ML roles. Non-metro cities and foreign MNCs were key contributors to the positive job market start.