White-collar hiring up 3 pc in Aug; non-IT, AI-ML roles drive growth

India’s white-collar job market saw a modest 3% hiring increase in August 2025, fueled by non-IT sectors and AI/ML roles, which surged by 54%. While IT faced a 6% decline, IT unicorns grew by 10%. Hyderabad led metro hiring with 10% growth and a 45% unicorn recruitment surge, highlighting its emergence as a startup hub.